Physio Business Coaching: No More Cookie Cutter Solutions

The Coaching Problem No One Talks About…

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Most coaching programs are either:
❌ Generic & one-size-fits-all – What worked for them won’t work for you.
❌ “Ask me anything” chaos – You get access but no structure.
❌ Surface-level insights – No deep dive into finances, systems, or hiring.

That’s why I developed the Double Diamond Coaching Method—a structured, high-impact coaching framework designed specifically for physio clinic owners who want real business growth, not guesswork.

🚀 Watch the video above to see how it works:

What Makes the Double Diamond Coaching Method Different?

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Unlike most coaching that’s too vague or too prescriptive, this method:
✅ Goes deep into YOUR business structure – No generic templates.
✅ Optimises your pricing, hiring, and finances – So you stop bleeding profit.
✅ Creates a 90-day execution plan – Real action, not endless “learning.”
✅ Uses data-driven decisions – No more shooting from the hip.

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How It Works: The Four-Phase System for Growth

The Double Diamond Coaching Method follows four proven steps:

🔍 Phase 1: Discover

Deep dive into your business model, pain points, and untapped potential.
Financial audit to uncover hidden profit leaks and pricing issues.

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📌 Phase 2: Define

Develop a data-backed plan tailored to your goals, revenue targets, and team structure.
Align your business strategy with your life goals (because profit means nothing if you burn out).

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🚀 Phase 3: Develop

Implementation strategy for optimising finances, marketing, and recruitment.
Identify quick wins to unlock immediate growth.
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🎯 Phase 4: Deliver

Roll out a 90-day execution plan with clear steps and accountability.
Continuous tracking, adjustments, and optimisations to keep momentum going.
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Is This Coaching For You?

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This IS for you if:
✔️ You own a physio clinic and want structured, results-driven coaching.
✔️ You’re profitable but not scaling – or scaling but not profitable.
✔️ You need better hiring, pricing, and financial control.
✔️ You’re done with cookie-cutter coaching and want real transformation.

This is NOT for you if:
❌ You’re looking for quick hacks or surface-level advice.
❌ You don’t want to change or refine your business strategy.
❌ You just want casual chats rather than structured execution plans.

What Clients Say
"I would absolutely recommend Shane as a coach – he has the ability to gently hold space and tailor the content to match the people in the room. He listens for what is needed and what might be missing and adapts his knowledge to ensure his offerings are relevant."
— Renee Walker, Physio Practice Owner, Focus Physio Co.

Ready to Optimise & Scale Your Clinic? Let’s Talk.
I only work with a select few clinic owners at a time to ensure maximum impact.

📅 Book a free 15-min call here → https://calendly.com/culture-of-one/free15mincall

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Full Video Transcript Below:

Full Transcript: Double Diamond Coaching Method

Shane Guna (00:00)
So today I'm going to talk through the Double Diamond Coaching Method.

This is a method that I've brought into my coaching since day one—actually, since my very first client—because I’ve always approached coaching the same way I practiced physiotherapy. There's a method behind this system, and after nearly two years of applying it, I can confidently say it’s a robust framework for driving real results in your business.

I want to demonstrate the organic value of deep, structured coaching—and how much of a difference that can make in your practice.

The Problem with Generic Coaching

Honestly, my frustration in this space is that there are so many cookie-cutter solutions.

➡️ “Do this, and it’ll work for you.”
➡️ But if your clinic isn’t a like-for-like copy of the person giving you advice, then guess what?
➡️ It won’t work.

Physio businesses aren’t homogeneous. We all have different locations, patient demographics, and operational structures.

Then, on the other side, we have completely unstructured coaching—where it’s just a random Q&A session and long tangents with no framework, no direction, and no depth.

That’s where coaching falls apart.

People want bespoke solutions that actually fit their business. They want a coach who is accountable for the advice they give—not just someone shooting from the hip.

The Coaching Mistake Most People Make

A big mistake I see? People hiring business coaches based on who owns the biggest clinic.

➡️ Just because someone runs a successful business doesn’t mean they can teach others how to do it.
➡️ Coaching is a skill in itself.
➡️ The best business owners aren’t always the best coaches.

And honestly? I’d rather be seen as someone who teaches at the highest level than someone who just runs a business and hopes others copy their success.

I built my practice to over $1 million in four years—and I’m happy with that. I don’t need to keep growing my own clinic to prove I can help others do the same.

What you really need is someone who is values-aligned with you, who prioritizes your growth as much as their own business success.

Introducing: The Double Diamond Coaching Method

Now, let’s get into the real value—how I actually structure coaching to deliver real impact.

The Double Diamond Method is based on design thinking principles, but funnily enough, it mirrors how we run subjective-objective assessments in physiotherapy.

It follows four key phases:

1️⃣ Discover – Identifying key challenges and gaps.
2️⃣ Define – Creating the strategy & structure.
3️⃣ Develop – Implementing tested solutions.
4️⃣ Deliver – Executing a 90-day action plan.

If this sounds familiar, it’s because it follows the same structured problem-solving you use when treating patients. And that’s why it works so well.

How My Coaching Process Works

Step 1: Free Discovery Call (15 Min)

This is a quick free session where I assess:
✅ Who you are
✅ What your clinic is struggling with
✅ If my coaching model is a good fit for your business

This isn’t just about me picking up clients—I don’t take on everyone who applies. Values alignment is critical.

Step 2: Strategy Session (Free Vetting Call)

If you pass the discovery call, we move into a deep strategy session.

➡️ Are your goals realistic?
➡️ Is my system the right fit for you?
➡️ Do we need to tweak your direction before making changes?

Again—I don’t take everyone. The goal is to find the best fit, so we can make high-impact changes.

The 4-Session Onboarding Strategy

Once you’re inside my coaching program, we start strong with four deep-dive sessions:

Session 1: Defining Your Why

📌 What’s your purpose?
📌 What are your values?
📌 What’s driving your business decisions?

This gives insight into where you want to go and how we should structure your clinic to match.

Session 2: Financial Deep Dive

📊 We audit your P&L, balance sheet, and cash flow.
📊 We fix blind spots in your numbers.
📊 We restructure your financial data to make better business decisions.

Too many clinic owners have no idea what’s actually happening in their financials. I help you understand & optimize this, so you can stop guessing.

Session 3: Operational Deep Dive

🔍 What’s your practice management software (PMS) telling you?
🔍 Are your clinicians productive?
🔍 Are you tracking patient retention, new patients, and revenue correctly?

We fix broken systems, hiring inefficiencies, and internal workflows.

Session 4: Marketing & Growth

📢 Your digital presence matters.
📢 We analyze your website, social media, and client experience.
📢 We set up systems for patient retention & referral growth.

The 90-Day Execution Plan

At the end of this, you get a clear, structured 90-day action plan that defines:
✔️ What you need to fix immediately
✔️ What to focus on for long-term growth
✔️ How to maximize your revenue & efficiency

We align your financials, hiring, marketing, and operations into one cohesive growth plan.

Why This Coaching Works (And Why It’s Different)

💡 Depth + Breadth Approach
We go deep into financials, hiring, and systems—not just surface-level tactics.

💡 Bespoke Solutions, Not Templates
Your clinic is unique. Your growth plan should be too.

💡 Data-Driven, Not Gut Feeling
Decisions are made based on real numbers, not just instinct.

💡 Slow is Smooth, Smooth is Fast
A structured one-month deep dive pays 10X in ROI by removing blind spots & fixing inefficiencies.

Who This Is For (And Who It’s NOT For)

This coaching is for clinic owners who are serious about growth.

✅ If you’re done with guesswork & want structured business coaching, this is for you.
❌ If you want quick hacks or casual chats with no execution, this isn’t for you.

What’s Next? Book a Free Call

📅 If you’re ready to take action, book a free 15-minute strategy call.

This is your chance to:
✔️ Get personalized business insights
✔️ Identify key profit leaks & inefficiencies
✔️ See if my coaching is the right fit for you

🚀 Click here to book your call now

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