How To Raise Your Prices In 2025

Raising your prices can feel daunting—but it’s one of the most important levers for business growth. In this exclusive webinar, Shane Gunaratnam breaks down the pricing strategies that successful clinic owners are using in 2025. If you’ve ever worried about losing patients, competing with lower-cost providers, or justifying your value, this session is packed with insights to help you navigate these challenges with confidence.

How to Raise Your Prices in 2025 – Webinar Summary

Key Takeaways

The Fear of Raising Prices: Many business owners want to increase prices but worry about losing patients. This webinar tackles the mindset shifts needed to move past that fear.
The Market Landscape: How current pricing in the industry follows a predictable pattern—and why many businesses remain stuck in the ‘underpriced’ category.
The Two Growth Levers: The only two ways to grow your business—seeing more patients or charging more—and how to balance both for sustainable success.
The Economics of Pricing: Understanding supply and demand in your specific market and how external factors, like NDIS changes and therapist shortages, impact pricing decisions.
The Circles of Price Model: A unique framework developed to help clinic owners set and adjust their prices strategically.
Positioning Your Business for Premium Pricing: How to communicate your value effectively so patients and referrers see your higher prices as justified and necessary.
The Impact of Pricing on Hiring & Retention: Why retaining high-quality therapists is a pricing issue as much as a business model issue.

If you're serious about growing your business and charging what you're worth, purchase full access to this webinar now.

Why This Webinar Matters

Shane shares real-world examples, including his own journey from underpricing at $57 per consult to scaling his practice while doubling prices in a competitive market. You’ll hear insights from clinic owners who have successfully raised their rates, introduced tiered pricing structures, and positioned their services at the top end of the market.

This isn’t just theory—it’s a practical, actionable guide to pricing for 2025.