How Jordan Gauder Built Gen Physio Into a Market Leader
Jordan Gauder, founder and CEO of Gen Physio, has built one of the most successful multidisciplinary allied health businesses in Australia. Starting as a solo mobile physio, Jordan grew his company into an 8-figure powerhouse, employing over 100 clinicians and support staff.
In this exclusive interview, Jordan shares:
✔️ His journey from solo practitioner to business leader
✔️ The challenges of scaling an NDIS-focused health business
✔️ The financial pressures of running an allied health company
✔️ How Gen Physio navigates the ever-changing NDIS and aged care landscapes
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The Evolution of Jordan Gauder & Gen Physio
From Mobile Physio to 8-Figure Business Owner
Before launching Gen Physio, Jordan Gauder worked as a home-visit physio, primarily treating aged care clients. At the time, he didn’t even know about home care packages—he just saw a gap in the market and went all in.
Fast forward to today, Gen Physio is a dominant force in community healthcare, providing NDIS, aged care, and mobile physiotherapy services across multiple states.
Why Jordan Gauder Stepped Away From Treating Patients
By 2019, Gen Physio had grown to 50+ team members. But Jordan found himself stretched too thin—juggling patients, leadership, and business operations all at once.
That’s when he made the tough decision:
🚀 Step away from treating patients entirely to focus on leadership, systems, and scaling.
The results? Gen Health’s growth skyrocketed as Jordan shifted his focus to hiring the right people, refining business processes, and optimizing financial performance.
👉 Lesson: If you’re still splitting your time between patient care and business growth, it may be time to reassess your role.
The Financial Challenges of Running an NDIS & Aged Care Business
One of the most eye-opening parts of the interview was Jordan’s breakdown of financial pressures in the NDIS space.
💰 NDIS Rates Have Been Frozen Since 2019
- The max hourly rate for NDIS clinicians has been $193.99 for six years.
- Meanwhile, costs (wages, rent, insurance, etc.) keep rising.
🏥 Gen Physio’s Approach to Staying Profitable:
✅ Cutting unnecessary costs (downsized office space to save $150K/year)
✅ Driving productivity & efficiency with clear KPIs
✅ Expanding aged care services to balance financial risk
The Future of Aged Care Pricing
Jordan also highlights that aged care pricing is set for major changes, with government-controlled pricing guidelines set to be released in July 2025.
👉 Lesson: Health businesses need to be lean, strategic, and ready to pivot as funding models shift.
How Jordan Gauder Balances Business & Family Life
Beyond the business world, Jordan Gauder is a dad of three, including twin boys and a newborn.
Yet, he only works 8-5 daily—a stark contrast to many business owners burning the candle at both ends.
His time-management hacks include:
🕒 Strict time blocking – Fixed start & end times for work
🤖 Automating & delegating everything possible
🚀 Hiring before burnout – If he works overtime, it’s a sign he needs more support
👉 Lesson: The best leaders aren’t the busiest—they’re the most effective with their time.
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Final Thoughts: Jordan Gauder’s Key Takeaways for Business Owners
For health business owners aiming to scale, Jordan Gauder’s journey with Gen Physio offers powerful insights:
✔️ You can’t grow if you’re still treating patients full-time
✔️ NDIS funding isn’t increasing, so efficiency is key
✔️ Aged care is shifting, and businesses must adapt
✔️ Leadership is about building strong systems & teams
🎥 Watch the full interview with Jordan Gauder here:
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